The Cultivated Collection
This packaging design project explores how branding, storytelling, and physical design can work together to create a memorable customer experience. The Cultivated Collection is a curated subscription box celebrating the beauty and diversity of heirloom tomatoes, designed to inspire gardeners through discovery and cultivation. From brand identity and package structure to visual elements and unboxing experience, this project demonstrates my ability to create cohesive packaging that communicates a product’s purpose while engaging its audience. Through thoughtful design decisions, I aimed to transform a simple delivery into a meaningful connection between growers, their gardens, and the stories behind each harvest.
Exhibition Design Projects
This exhibition design project showcases my ability to create engaging visual experiences that communicate a brand’s identity and message within a physical space. Buzzby Bikes Expo highlights a modern e-bike brand built for effortless city living, emphasizing innovation, sustainability, and accessibility. Through environmental graphics, spatial design, and branded promotional materials, this project demonstrates how thoughtful exhibition design can inform, attract, and connect with an audience. The experience was designed to immerse visitors in the world of Buzzby, showcasing how smart design and electric mobility can transform everyday commuting into a cleaner, more comfortable way to move through the city.
